GEO: how to show up in ChatGPT, Gemini and Perplexity answers
People increasingly get answers from AI without visiting websites. Here is how to make AI quote you.
Search is changing
AI Overviews in Google, ChatGPT and Perplexity take a growing share of queries. If AI does not know you, for some customers you do not exist.
Three GEO principles
- Clear facts. Prices, timelines and terms on the page, as text rather than images.
- Structure. Question-style headings, short answers, lists, tables and Schema.org markup.
- Authority. Mentions on industry sites, case studies with numbers, expert articles.
Technical baseline
- fast, server-rendered pages;
- sitemap.xml and correct hreflang for language versions;
- Organization, Service and FAQPage markup;
- search and AI crawlers allowed in robots.txt.
All of this is built into the sites we ship. More in AI marketing, SEO & GEO.
