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Notes on AI automation

Practical AI for business: no hype, with numbers and examples.

GEO: how to show up in ChatGPT, Gemini and Perplexity answers

People increasingly get answers from AI without visiting websites. Here is how to make AI quote you.

How to calculate the ROI of AI automation

A simple ROI formula for AI projects, common mistakes and a worked example for a 5-person sales team.

AI agent vs chatbot: what should a business choose in 2026

How an LLM-powered agent differs from a button bot, where it pays off fastest and how to avoid wasting the budget.

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